Privacy Policy
Last updated: June 28, 2026
Praxis, a Nilo Agency company ("Praxis," "we," "us," or "our"), respects your privacy. This policy explains what information we collect, how we use it, and the choices you have — including information collected through our advertising on Facebook, Instagram, and other Meta platforms.
1. Who we are
Praxis provides automated lead-recovery and appointment-booking software for independent med spas. You can reach us anytime at team@niloagency.com.
2. Information we collect
When you interact with our website, our ads, or our booking forms, we may collect:
- Contact information you provide — name, business name, email address, and phone number — when you book a call or submit an inquiry.
- Communications — messages you send us and notes from calls or demos.
- Usage and device data — IP address, browser type, pages viewed, and referring links, collected automatically through cookies and similar technologies.
- Advertising data — information about how you found us and how you interact with our ads, including data passed to us by Meta and other ad platforms.
3. Facebook / Meta advertising
We advertise on Facebook, Instagram, and the broader Meta network. In connection with those ads we use tools such as the Meta Pixel and the Meta Conversions API. These tools may collect information about your visit and actions on our site (for example, viewing a page or submitting a form) and share it with Meta to:
- Measure how our ads perform;
- Show our ads to people who have visited our site or who resemble our audience; and
- Avoid showing ads to people who have already contacted us.
If you submit your contact information through a Meta lead form or through our booking widget after clicking an ad, we receive that information to follow up with you. Meta's own use of data is governed by the Meta Privacy Policy. You can manage how Meta personalizes ads for you in your Facebook ad preferences.
4. How we use your information
- To respond to your inquiry and schedule a call or demo;
- To provide, operate, and improve our services;
- To measure and improve our advertising and marketing;
- To send you relevant updates (you can opt out at any time); and
- To comply with legal obligations.
5. How we share information
We do not sell your personal information. We share it only with:
- Service providers who help us operate — including advertising platforms (Meta), analytics providers, and our booking and CRM software (LeadConnector / GoHighLevel);
- Legal and safety recipients, when required by law or to protect rights and safety.
6. Cookies
We use cookies and similar technologies to run the site, remember preferences, and measure advertising. You can disable cookies in your browser settings, though some features may not work as intended.
7. Your choices and rights
- Marketing opt-out — reply STOP to any text, click unsubscribe in any email, or email us to be removed.
- Access or deletion — email team@niloagency.com to request a copy of, correction to, or deletion of your information.
- Ad personalization — adjust your preferences directly with Meta using the links above.
8. Data retention & security
We keep personal information only as long as needed for the purposes above or as required by law, and we use reasonable administrative and technical safeguards to protect it.
9. Children's privacy
Our services are intended for businesses and are not directed to anyone under 18. We do not knowingly collect information from children.
10. Changes to this policy
We may update this policy from time to time. The "last updated" date above reflects the most recent version.
11. Contact us
Questions about this policy or your information? Email team@niloagency.com.